Focus groups are a qualitative research method that involves a small group of individuals who are brought together to discuss a specific topic or issue. The group is typically led by a moderator who guides the discussion and encourages participants to share their thoughts, opinions, and experiences. Focus groups are used in research to gather in-depth insights and perspectives on a particular topic. They allow researchers to explore complex issues, gather varied viewpoints, and uncover underlying motivations and attitudes. Focus groups are commonly used in market research, product development, and social science research to understand consumer preferences, test new ideas, and gather feedback on products or services. Overall, focus groups provide a rich and nuanced understanding of a topic by tapping into the collective wisdom of a diverse group of participants. They are a valuable research tool for gathering qualitative data and informing decision-making processes.